From our pack to yours
At Pawer to the People, we help you build a world that feels good for you and your dog.
We celebrate the special bond with pets that makes life warmer, sillier and more meaningful ... a bond that often extends to the entire family and everyone they touch.
Pawer to the People was founded by Tenisha Cooley in loving memory of her pup, Gizmo, the little soul who started it all. The shop has continued to grow with the steady support of her husband, Lee, and the lasting influence of their sweet rescue dog, Fella, whose special-needs journey deepened the brand’s devotion to comfort, care and dogs who are loved through every season of life. Though Fella has since crossed the rainbow bridge, his spirit remains part of the heart behind everything we create.
Pet wear with soul™
Inspired by culture and companionship, we can relate to so many pet parents like you who want more than the basics.
You can expect to see elevated essentials for everyday life with your dog. In fact, our pet hoodies fit all shapes and sizes, from tiny paws to gentle giants. We also handpick well-made pieces from brands that share our love of comfort and craftsmanship.
Each piece is an expression of love and loyalty.
Thanks for being here and for shopping small. We hope you find something that brings you joy and reminds you how good your world already feels.