Welcome.
Pawer to the People is more than a pet brand — it’s a reflection of who we are and who we love.
We create soulful apparel for pets and pet people — from ‘90s-inspired hoodies to personality-packed bandanas and more. Every piece is designed with intention and made to feel good.
Founded by Tenisha and Lee Cooley, our brand is a tribute to pet lovers everywhere, especially those who see their dogs as more than animals. We celebrate the powerful bond between pets and their people, a bond that often extends to the entire family and everyone they touch.
We're not here to chase trends. We're crafting small-batch staples with heart — made to be worn, gifted, repped and remembered. Whether you're a pet parent, proud auntie or the best friend who always brings treats, you're part of the pack.
Every product we design is more than just an accessory; it’s a symbol of the love, loyalty and joy our pets give us. A reminder of the ones who raised us, healed us and stood by us.
And because every pet deserves to feel as loved as they make us feel, we offer inclusive sizing for all shapes and sizes — from tiny paws to gentle giants.
Thank you for shopping with us! We hope you find something that brings you joy.
In memory of Gizmo
We created Pawer to the People in loving memory of our sweet pup, Gizmo. He left a lasting imprint on us and many others from the moment he was adopted years ago. He will forever be missed.