The Cooleys

At Pawer to the People, we celebrate the special bond between pets and their people — a bond that extends to the entire family and everyone they touch.

Founded by Tenisha and Lee Cooley as a tribute to pet lovers everywhere, our mission is to create high-quality, stylish gear that not only looks good but also embodies the love, joy and acceptance we find in our furry companions.

Every product we design is more than just an accessory; it’s a symbol of the empowerment and happiness that pets bring into our lives. Whether you’re a pet parent, family member or loved one, we honor the powerful connection that pets create, reminding us all of the unconditional love they give and the strength they inspire.

And because every pet deserves to feel as loved as they make us feel, we offer inclusive sizing that fits all shapes and sizes — whether your furry friend has tiny paws or is large and in charge, we’ve got them covered.

Thank you for shopping our website! We hope you find something you love. 


In memory of Gizmo

GizmoWe created Pawer to the People in loving memory of our sweet pup, Gizmo. He left a lasting imprint on us and many others from the moment he was adopted 11 years ago. He will forever be missed.