About

From our pack to yours

At Pawer to the People, we help you build a world that feels good for you and your dog.

We enjoy celebrating the special bond with pets that makes life warmer, sillier and more meaningful – a bond that often extends to the entire family and everyone they touch.

Tenisha and Lee Cooley started this shop in loving memory of their pup, Gizmo. Today, our dog Fella keeps the heart of our brand alive. 

Inspired by culture and companionship, we can relate to so many pet parents like you who want more than the basics.

You can expect to see elevated essentials for everyday life with your dog. In fact, our hoodies fit all shapes and sizes, from tiny paws to gentle giants. We also handpick well-made pieces from brands that share our love of comfort and craftsmanship.

Each piece is an expression of love and loyalty.

Thanks for being here and for shopping small. We hope you find something that brings you joy and reminds you how good your world already feels.