Quick takeaways
- Grab a soft tape and measure chest, neck and back length.
- When in doubt, match the chest first.
- Our newer hoodies have stretch and fit true to size — no need to size up.
- Consider coat fluff, layering and growth spurts.
- Use breed examples as a starting point, not a rule.
Shopping for your pup should feel easy, not like solving a puzzle.
This guide breaks down how to use our size chart, what to measure and what to consider before you place your order. Because when the fit is right, your dog moves better, looks sharper and feels amazing — that’s pet wear with soul.
How to measure in 3 steps
You’ll need a soft measuring tape or a string plus a ruler.
- Chest: Measure the widest part of the ribcage behind the front legs. This is the most important number for hoodies and jackets.
- Back length: With your dog standing, measure from the base of the neck (where a collar rests) to the base of the tail. Keep the tape level along the spine.
- Neck: Measure where a collar sits comfortably. Use the two-finger rule — snug but not tight.
Tip: If your dog is between sizes, prioritize chest. For garments with stretch, the fit should be close but comfortable.
Reading the size chart like a pro
Every product page includes measurements for chest, neck and length. Match your dog’s measurements to the chart — not just their weight — since body shapes vary.
- Hoodies: Our newer hoodies have more stretch and fit true to size. You don’t need to size up for comfort.
- Jackets and raincoats: If your dog wears a harness underneath, account for the extra bulk.
- Bandanas: Choose by neck size. If you’re twinning with your pup, note that our smallest bandana is designed for smaller pets or children. Adults should select medium or large.
Tip: Keep in mind that the breed examples are directional, not definitive. Always measure your dog. Have a larger breed or a unique build like a dachshund, bully breed or doodle mix? Use the measurements first and the breed guide as a gut check.
Fit factors to consider before you order
- Fluff factor: Long or super-curly coats fill space. If your dog is on the cusp, consider the next size for non-stretch styles.
- Layering: Wearing a harness or base tee under a jacket adds inches to the chest. Measure with layers on for the most accurate fit.
- Movement: If your pup is a zoomie champion, a slightly snugger chest can prevent shifting while still allowing full range of motion.
- Growth spurts: Puppies grow fast. If you’re between sizes for a non-stretch piece, size up to extend wear time.
- Body length: Long bodies with smaller chests (hello, dachshunds) may need a size that fits the chest, even if the length sits a bit shorter. Comfort beats coverage.
- Care & fabric: Follow care instructions to maintain fit. Our polyester bandanas keep their shape, while cotton-blend hoodies have comfy give by design.
Quick fit checks when your order arrives
- You can slide two fingers under the neck and chest comfortably.
- The shoulder seams sit behind the front legs, not on top of them.
- Your dog can sit, stand and stretch without tugging or gaping.
- The belly panel doesn’t ride too low for potty breaks.
Common questions
Do I pick by weight or chest?
Chest first, always. Weight is a guide, measurements are the truth.
My dog is between sizes — what now?
For stretchy hoodies, choose the smaller of the two. For structured or non-stretch items, consider the larger size.
What if I’m shopping for a gift?
Ask for a quick chest and neck measurement, or at least the pup’s typical size in other brands. Our breed list can help you ballpark.
Still unsure? Send us your dog’s measurements and a quick photo, and we’ll play fit-matchmaker.
When the fit is right, your dog looks good, feels good and is ready for every walk, cuddle and photo op.